Marketing : According to Dilbert

Came across this interesting picture which reflects my current thinking.

May be Dilbert put is too bluntly calling Marketing as a 'fraud'. In reality (based my real time experience) it doesn't matter how great a particular product/service is. It is all about how well it can be marketed and sold to customers. Business/Entrepreneurship happens when the customer signs a cheque and nothing else is more important than that.

Comments

Bala Girisaballa said…
Customer signing a check is where rubber meets the road. But beyond that reality sets in. You have to keep that customer, get more customers and get your customers to talk about you. Those things won't happen with fraud tactics. So, focusing on the first check is too short sighted and it won't take an entrepreneur far. To succeed, you still need a great product/service.

PS - I am a big fan of dilbert
11:30 PM
Jayakumar Balasubramanian said…
Completely agree Bala!

I have come across many Entrepreneurs (tech kids) who believe that their "cool" product/service is what it takes to build a great company and completely lack the business/commercial side of the game. My primary intent was to communicate that message.

In a long term perspective, its very important to offer a great product/service. In fact that is what becomes a strong "brand" in the long-run.
3:34 PM
Post a Comment

Popular posts from this blog

BOOK REVIEW : Games Indians Play (Guest post by Sai Madhav)

Image
This is a guest post by my friend Sai Madhav. I have been trying to pull him into blogging :) Title: Games Indians Play review Author: Raghunathan Vocabulary of the book: Very good I initially thought the book is about consumers–traders who try to maximize their rewards/returns in this pragmatic world. However, I realized soon, that the book is about social life in conjunction with psychology and philosophy. Raghunathan believes that we, the Indians, need self-regulation in the fist-place rather than regulation by external factors (i.e. law/government). He proved that behavioral economics, Game theory etc are nothing but the phenomenon we encounter in our daily lives, from which we fail to grab positive results.One interesting aspect which the author highlights is, Intelligence is not about quick returns but maximizing rewards by sustaining relationships. His analogy between Gita and Game theory is commendable. With the examples he quoted (about Indian politicians / executives / adm
Read more

My first post

For quiet some time I have been thinking of starting a blog. At last I am doing it today. I have named it "Kirukkal" which means "Scribble" in my mother toungue Tamil (A South Indian language).
Read more

Mohammed Yusuf - Noble price speech

Some time back I wrote a blog about ‘Muhammed Yuguf and Microcredit’ where I gave my perspective on the excellent work he has done. This December 10 th he received the Noble peace price for his revolutionary micro-credit implementation in Bangladesh . I got a chance to read his inspirational noble price speech, which is really wonderful. The total speech was very good and I personally liked the following points: On poverty: “World's income distribution gives a very telling story. Ninety four percent of the world income goes to 40 percent of the population while sixty percent of people live on only 6 per cent of world income. Half of the world population lives on two dollars a day. Over one billion people live on less than a dollar a day. This is no formula for peace. Poverty is the absence of all human rights. The frustrations, hostility and anger generated by abject poverty cannot sustain peace in any society. For building stable peace we must find ways to provide opportunitie
Read more