Jayakumar Balasubramanian

Author: Andy Sernovitz Price : 24.95 USD How smart companies get people talking? As an engineer it’s quite possible to think everything from a technological perspective. Most of technologists think what if they have some ‘cool’ product they can build a business around it. In reality only 15% of overall product cost is spent towards engineering the product. Remaining amount goes for marketing, sales and support functions. No matter how much ever better the product is (in terms of technology, cool features, price and performance), if it is not marketed properly it will be a failure. Most of the technology startups fail not because of their technical expertise, but mainly because of their inability to market and sell the product. In fact, marketing determines the success or failure of these ventures. Coming to marketing, quite some numbers of methods were invented over the years. For a startup/entrepreneurial venture (which is of my interest), its hard to invest heavily on some of the ...

So many things has happened in the last three months, when I was not blogging! Last month, Ram Shriram (One of the early investors in Google) was in India and I had a chance to watch his interview in CNBC. It is probably one of the best TV interviews (in the similar lines of Dalai Lama , Azim Premji ) I have ever seen. I was completely hooked up with each and every word Ram was speaking in rhythmic, soothing voice with clear thoughts. The text version of the interview is available here in the CNBC website. Here is my favorite portion (especially the highlighted one) from the interview. Very simple statements but very realistic. Q: How important is it for you to have an Aha moment every time you put your money into something? A: It is important to realize not every investment will be a Google. Q: It would be great if it turned out to be that way. A: Yes. So, every ten years or so, you will see a Google size company emerge. But in general, it takes committed entrepreneurs, great teams t...